RIGHTOFWAY is a creative project that highlights street redesigns that go beyond function — projects that elevate public space, foster urban livability, and enhance community life. It focuses on how design decisions, both big and small, impact the human experience in cities.

Each episode dives into an urban design project through three key lenses: geometry, materials, and furniture/objects. We explore questions like:
• How did changing a corner radius affect turning speeds and pedestrian safety?
• How do paving materials and textures help organize movement and uses?
• How did reallocating space within the right-of-way balance the needs of all modes?
• How did street trees shape comfort, character, and street activity?
• What furniture palette or material choices guided the design?
• How does the redesigned street connect with its surrounding neighborhood?

Each video follows a consistent structure: an interview-style format where the project is the protagonist. The designers are briefly introduced on camera, but most of the narrative unfolds through voiceover paired with immersive visuals of the project.

While architecture and interior design are celebrated through countless magazines, documentaries, and YouTube channels, urban design has long lacked a platform that showcases its artistry and thought process in the same way. Existing urban content typically focuses on:

• Social sciences — policy, history, or geography
• Engineering and infrastructure megaprojects
• City exploration or travel-style vlogs

RIGHTOFWAY fills this gap. It treats street redesigns with the same care and narrative depth as a home renovation, showcasing the ideas, constraints, and creativity behind each project — directly through the words of the designers.

We highlight the why and how: the inspiration, challenges, client goals, budget limitations, material palettes, and every decision that shapes the street’s final form and experience.

Our main audience includes:

• The general public: people who appreciate good design and want to better understand how cities evolve.
• Design professionals: urban designers, planners, landscape architects, and architects who wish to share their work, gain exposure, and learn from peers.

Our goal is to elevate urban design into the same cultural space as architecture and interior design, making it both accessible and aspirational.

1. Identify the project and designers.
2. Schedule an introductory call between the designers and the RIGHTOFWAY team.
3. Send interview questions to the designers.
4. Designers prepare and submit responses.
5. Answers are refined into a video script.
6. Schedule the filming session at the project location and/or designers' office/studio.
7. Record the interview and on-site visuals of the project.
8. Edit the video.
9. Publish on YouTube.
10. Share with networks.

Designers are encouraged to share aerial images, CAD linework, and before/after photos if available. Drone and filming permits may be required.

You will gain public exposure to a global audience through high-quality, professionally produced content. It’s an opportunity to showcase your work, your design process, and your firm in a cinematic, shareable format. Once the video is live, you are encouraged to share it freely through your own platforms.

• How long will filming take?
Typically a few hours — anywhere from half a day to a full day depending on project scope and your availability.

• Who owns the footage?
RIGHTOFWAY and the designers co-own the footage and creative rights to the final video. You’re welcome to share and use the published content.

• Do I need to prepare anything?
Yes. Primarily your interview talking points or script answers. Providing CAD files, aerial imagery, and before/after or process photos will help tell the story visually. (No PowerPoint presentations or new sketches are needed — we work with what you already have.)

• What should I expect during the interview?
The interview is scripted and cinematic. We’ll focus on clear, engaging narration — with guidance on tone and pacing. You’ll only appear briefly on camera; most of your presence will come through voiceover.

• Who will be behind the camera?
A professional videographer (and their team) will handle the shoot. Depending on location, a member of the RIGHTOFWAY team may also be present. We’ll rehearse and finalize the script beforehand to ensure you feel confident and comfortable.

• Will RIGHTOFWAY cover travel costs?
Designers will never be expected to travel. Our production team travels to you and your project site.

• Is there a release or consent form?
Yes. We’ll provide a standard release form before filming to ensure full transparency and shared rights.

We plan to contact our first designers by the end of 2025, film during the first quarter of 2026, and publish three pilot episodes by mid-2026. If all goes well, we’ll release up to ten videos that year.

RIGHTOFWAY is a global project — spotlighting street redesigns from around the world. We’ll start in Florida, Spain, and Argentina, where our current professional networks are strongest.